AffiliateBenchmarks™ reached out to a broad array of affiliate networks for recruitment support. In addition, some of the most prominent advertisers and industry news sources assisted in recruitment to ensure a diverse pool of respondents.
Recruitment began on June 25, 2012 and closed on August 27th, 2012. With over 9,500 participants we were able to ensure the report would be based on a representative sample of the entire industry. Each participant was only offered access to the data; no rewards or payment were offered.