Affiliates Ratchet Up Tech, Analytics
MarketingVox introduced their technology-focuse
d article by referencing several new tools available in the arsenal of the affiliate marketer. MarketingVox presented the facts from the AffiliateBenchmarks report addressing the lack of marketing research conducted on the part of the publisher. The article also highlighted the point that despite certain networks’ new abilities to track sales that were started online and completed via phone, the driving force behind recruiting affiliates is still to have the highest commissions.