Nov 22
MediaTrust AffiliateBenchmarks’ Second Annual Survey Reveals Challenges Associated with Significant Growth in Industry The AdNoize blog recently covered the 2009 AffiliateBenchmarks report with a primary focus on the data about the recent growth in the industry. Beginning with a statement of the rapid growth in the past two years, the post transitioned to some of the applications of the data in the report and concluded with a statement on the necessity of having up to date information of the affiliate marketing industry.
Nov 20

Affiliates ‘overlook chances to improve marketing success’
Market Scan cited facts from the 2009 AffiliateBenchmarks report to support a position that affiliate marketers at crucial sink or swim points are often overlooking rich sources of data. These missed educational opportunities include industry blogs, basic website visitor research, and affiliate marketing conferences.
Nov 19
Affiliates Ratchet Up Tech, Analytics
MarketingVox introduced their technology-focuse
d article by referencing several new tools available in the arsenal of the affiliate marketer. MarketingVox presented the facts from the AffiliateBenchmarks report addressing the lack of marketing research conducted on the part of the publisher. The article also highlighted the point that despite certain networks’ new abilities to track sales that were started online and completed via phone, the driving force behind recruiting affiliates is still to have the highest commissions.
Nov 16

Are affiliate marketers making the most of the Internet?

BizReport opened their coverage of the report by stating that affiliate marketers as a whole are not fully utilizing the tools at their disposal. The site proposes that this is a result of the overall inexperience of the affiliates in the industry because there are so few barriers to entry. As a result, many of the new affiliates don’t fully realize the time and effort that are involved in building a successful affiliate marketing organization.

Nov 16
Commission-Focused Affiliates Overlook New Tech, Tactics

Marketing Charts wrote that while affiliates remain focused on maximizing revenues and joining programs that offer the highest commissions, many are still marketing half-heartedly and are overlooking or unaware of new technologies. Marketing Charts focused on the fact that while the top draw to an affiliate program is commission amount, affiliates don’t utilize all of the various technologies and services at their disposal to fully capitalize on these commissions.

Nov 13
Affiliate Jungle Not for the Faint of Heart digiday:DAILY featured the 2009 AffiliateBenchmarks report from the perspective that the largest segment of affiliates in the industry are low-involvement novices. Clearly, the article was directed to their core readers who are amongst the minority that they would consider serious affiliate marketing professionals. The author did commend the 2009 report as a worthy read for serious affiliates and also for affiliate program managers looking to recruit this segment. To conclude their feature, digiday offered a $100 off discount for their digiday:TARGET show to any reader who purchases the report at full price through their e-commerce page.
Nov 13
AffiliateBenchmarks’ Second Annual Survey Reveals Challenges Associated with Significant Growth in Industry Internet Vibes gave a broad overview of the affiliate marketing industry by drawing insights from the 2009 AffiliateBenchmarks report. Choosing not to settle on one common pitfall or triumph, the blog instead gave information from various sections of the report to paint a broader picture for those new to the practice. Click here for more information
Nov 13
AffiliateBenchmarks’ Second Annual Survey Reveals Challenges Associated with Significant Growth in Industry Online marketing strategy magazine Visibility recently featured the 2009 AffiliateBenchmarks report and its broad appeal to affiliates, advertisers, networks managers and consultants. Visibility also outlined the features of the follow-up analysis section with the five income and experience cross-referenced segments.
Nov 13

Affiliate Benchmarks; Dark Days for Newbie Affiliates‎

Website Magazine wrote a blog post using some of the less than positive findings from the AffiliateBenchmarks 2009 report like how nearly half of the respondents indicated that “less than five percent or none of my links generated a sale in the month before completing the survey” to illustrate their point that newcomers are not fully investing their time in their new organizations. The remainder of the post drew facts about the underutilized traffic-driving tools affiliates have at their disposal.

Nov 11

Affiliate Benchmarks 2009 Affiliate Research Study

Performance Marketing Alliance highlighted the AffiliateBenchmarks 2009 report on their opening page. The PMA gave a basic overview of the unique features of the report and hinted at some of the findings they found interesting. Also, the PMA provided their users with a 30% off discount on the report.

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