AffiliateBenchmarks™ is committed to industry education. Our goal is to produce annual reports that help develop and reinforce best practices and strengthen the relationships between affiliates, advertisers, and agencies.

With over 8,600 responses, including advertisers, agencies and affiliates, this is the largest marketing study ever conducted of its kind. Some of the features in this year’s study include:

  • Tax Nexus
  • US vs. International trends
  • Market trends
  • Top tactics of successful advertisers and affiliates
  • B2C & B2B specific data
  • Relevant key learnings for advertisers in 30 categories (ie, travel, finance, clothing, subscription, fashion, and many more)

  • Publisher Trends
  • Network Growth
  • Top Publisher Priorities for 2012
  • Selling Premium Space
  • Market Trends
  • Network Trends
  • Merchant Growth Rate By Category
  • Communicating with Advertisers
  • Program Size
  • Trends In Outsourcing vs. Hiring Internally
  • Revenue Goals
  • How To Work With Search Affiliates
  • Brand Protection In The Affiliate Channel
  • Advertiser Trends By Category